When a baby is born, her hair are delicate and her eyes have slower blink reflexes vs. Adult eyes. That's why we perfected our formulas over 125 years so they are now more gentle to give her the best care. Johnson's baby shampoo is specially designed to be as gentle and mild to the eyes as pure water. Johnson's baby no more tears shampoo is free of soap. It makes the rinsing of the hair very easy. You can clean the scalp and hair perfectly without leaving any adverse impact on the protective layer. Its anti-fungal and anti-bacterial properties prevent allergies or infections. It's no more tears formula cleanses gently and easily, leaving your baby's hair soft and healthy. Moms trust johnson's - always mild, gentle and effective. BABY SHAMPOO, J&J,JOHNSON,BABY WASH