Dry or sensitive skin conditions, such as eczema and psoriasis, are incredibly common in the UK. The constant itch/scratch cycle can keep babies awake and give adults sleepless nights, putting a huge strain on the whole family. Experts agree: one of the best ways to relieve discomfort and manage flare-ups is to adopt a routine of total emollient therapy by using a range of moisturising products that help to repair and rehydrate the skin.